Cupple 2.0
When we (Nick and Michael) first met Amanda and Eve, it was through a shared passion for sustainable drinkware. Both of us were bringing our visions to life with the help of Aetha Design, the same product design team Amanda and Eve worked with on Cupple. From there, we kept in touch, frequently sharing ideas and learnings about the industry.
As fate would have it, both FORME Shaker and Cupple faced manufacturing issues around the same time. We had just moved production to a new, trusted factory when Amanda and Eve also ran into similar roadblocks. We were already helping them transition when Amanda fell ill. After her passing, it felt natural to offer to take over Cupple and ensure her vision continued as planned. Eve agreed, and we embarked on this new chapter together.
Since then, we’ve successfully transferred Cupple’s tooling to our factory and got production up and running, making only minor tweaks to the design (like moving some logos) while maintaining the product we all love. In line with Cupple’s sustainability values, we’ve also updated the packaging to a recyclable cardboard box, which doubles as the shipping container, reducing unnecessary waste.
Choosing colours was no easy task. Because of the minimum order quantities required for each powder coating, we had to strike a balance between offering variety and avoiding overproduction or waste. Along with the main product, we’ve also developed some exciting accessories like a stylish carry sling and a beautifully rustic wooden brush, keeping functionality and aesthetics in mind.
The newly updated website is another milestone we’re proud of. It reflects the refreshed brand while staying true to Amanda and Eve's original mission. We’ve already sold over 1,000 Cupples, with many eager customers who had been waiting for new stock. And with pre-orders open, you can now secure your Cupple for November delivery, just in time for the holidays! If you’re searching for a sustainable gift, look no further.
Looking ahead, we’re planning to showcase Cupple at upcoming trade shows and ramp up promotion for the Christmas season. We're excited to continue what Amanda and Eve started, bringing this unique, sustainable product to more people who care about reducing single-use waste.
Stay tuned for more updates, and thank you for being part of the Cupple journey.
Let’s continue making a difference together!
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